IMHO

The downfall of the English language can be traced not, as some will contest, to the internet and "chat-speak" but to the evil and delicious (yes, I really do like them) conversation heart.

'The modern Sweethearts Conversation Hearts, which have become an American icon, dates back to the early 1900’s. Cut in various shapes, such as postcards, baseballs or horseshoes and embossed with curlicues, the original hearts had room for much longer sayings, enabling would-be lovers to send messages such as “Please send a lock of your hair by return mail,” or “How long shall I have to wait? Pray be considerate.”' Look at that!! Complete sentences!!!
Every year a new passel of sayings is added and some are retired. 'NECCO says that creating mottoes can be tricky. The new sayings can't be "offensive, distasteful, or too wordy," according to Walter Marshall, retired NECCO vice president.
'Space is also an issue. Conversation hearts come in two sizes—the standard 1/2 inch and the larger 3/4 inch model. The small hearts generally can fit no more than two words with four letters each, while the large hearts may accommodate two words with six letters each. Fortunately, creative phrasing can help fit longer sentiments onto the tiny hearts, as in the case of "EZ 2 LUV."'
Yes, that's right "creative phrasing" is encouraged to the point where we are writing complete thoughts using 6 characters. See? It's all the fault of those 8 billion insidious little hearts.